Beauty Standards, Inner or Outer Beauty?

Inner beauty is a concept used to describe the positive aspects of something that is not physically observable. While most species use physical traits and pheromones to attract mates, some humans claim to rely on the inner beauty of their choices. Qualities including kindness, sensitivity, tenderness or compassion, creativity and intelligence have been said to be desirable since antiquity.
Outer beauty is a physically observable. It depends with th way you look.

SO, Which one is better?Inner Or Outer Beauty this day? Which one is your standards?
Tell me what do you think...